The Details
Skills and Duties include:
- Excellent communication skills: proven collaborator who can establish and foster effective professional relationships, internally and externally. Ability to articulate messages, to be persuasive, and explain product value in many different mediums
- Develop and manage a content strategy including gathering content from our internal teams, creating content to be distributed across multiple platforms highlighting the value of Gallery product offerings and services
- Experience in creating various types of content such as presentations, blogs, short videos, social media posts, blogs, etc.
- Grow the Gallery Carts follower base online through newsletters and social media
- Archive and manage all product marketing content in our DAM system, Brandfolder
- Manage SEO strategy with our SEO team and execute the optimization of the Gallery website
- Build web pages on our WordPress site, including blog pages, product pages, and
landing pages - Manage the company’s relationship with advertising partners including industry
affiliation and publications - Create marketing materials including presentations, sell sheets, advertisements and other items as required
- Support the sales manager and team with tradeshow planning, messaging, material creation and execution
- Have a data mindset. Be able to analyze data and strategize how to improve the key marketing metrics the company tracks.
Required Skills:
- Undergraduate degree in a Marketing related field
- 5+ years of experience in producing product-focused content for the web specifically, as well as channel-specific knowledge (blog, WordPress, Facebook, LinkedIn, Instagram, etc.)
- Past experience building audiences either online or offline
- Experience in producing smart CTAs according to the visitor lifecycle stage
- Good time-management skills
- An ability to prioritize and multi-task in an extremely fast-paced environment
- Strong interpersonal and communication skills
- Critical-thinker and problem-solver
- Proven history in creating effective marketing strategies, programs and materials
- Strong working knowledge of PowerPoint, Adobe Software Packages, and other
applications that support the development of marketing materials - “Make it Happen” mentality that drives the team and firm forward each day